By 45 Alan Barker
Presents principles and recommendation on brainstorming by myself or in a gaggle to come back up with principles that truly paintings.
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Additional resources for 30 Minutes to Brainstorm Great Ideas (30 Minutes)
The client selects one promising idea for development. 3. Developing the solution: team and client together assess the strengths and weaknesses of promising ideas and develop an idea into a feasible proposal. Each section uses both stages of creative thinking. The first stage involves ‘opening up’ or divergent thinking: postponing judgement, challenging mindsets, accumulating a range of possibilities. The second stage involves ‘closing down’ or convergent thinking: selecting, focusing, and developing material into something useful (see Figure 4).
Imagine yourself as: A famous figure from history – Julius Caesar, Florence Nightingale, Houdini A fictional character – Peter Pan, Anna Karenina, Hamlet, Forrest Gump A sports or film star – Meryl Streep, Lynford Christie, Arnold Schwarzenegger. How would a child deal with the issue? You might hold an internal conversation with someone you respect highly: a mentor or trusted friend. Talk the problem through in your mind and listen to what they tell you. You could even imagine yourself as an animal, insect or plant!
Brainstorming should use both. Consider using individual brainstorming to begin generating ideas. If you make it clear that all ideas will be gathered anonymously, people are less likely to censor their own ideas or to limit their thinking. Group brainstorming can then use this material to generate more ideas – by doing what groups do best: triggering or ‘sparking’ ideas off other ideas, combining, developing, improving or varying them. Venue and equipment The environment and equipment for the session will strongly influence its outcome.
30 Minutes to Brainstorm Great Ideas (30 Minutes) by 45 Alan Barker