By Sonja Sulzmaier
ISBN-10: 364257596X
ISBN-13: 9783642575969
ISBN-10: 3790813664
ISBN-13: 9783790813661
Pushed by means of swiftly altering company environments and extra not easy shoppers, many corporations are searching for new how you can in attaining and maintain a aggressive virtue. during this context, new strategic frameworks and marketplace reserach designs are wanted that permit managers to synchronize the evolution of recent choices with alterations in motivational styles of customers. This booklet provides a brand new strategic framework and the corresponding industry reserach layout that have already been demonstrated effectively through a wide empirical research at Munich airport.The framework has supplied substantial enter for brand spanking new supplying layout and, as a result, the enterprise redecorate of companies assembly destiny standards of customers.
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Extra info for Consumer-Oriented Business Design: The Case of Airport Management
Example text
Phone companies offer credit cards, airlines offer mobile phones, credit cards and travel insurance,_ and credit card companies move into travel insurance. The reasons for the dissolution of boundaries between industrial sectors are: First, ICT facilitate the delivery of multiple services at the same workstation. Second, many industrial sectors and respectively information intensive sectors, like retailing, banking, insurance and travel reservations are converging. 191 Third, whenever time and information are key differentiators of the offerings, those firms that are ready to deliver electronically have substantial competitive advantages.
However, with innovations becoming more crucial for future business success and innovations depending heavily on consumers existing and potential desires, airports have to increasingly turn more of their attention outward to markets and consumers. 108 At airports that are frequented by thousands of users every day, this potential is not used to a full extent. Because of that, many standard strategic instruments do not suffice when redefming the airport business. Redefming a business is an important basis for future business design and development.
Political decisions concerning sustainable transport could change the situation only to a limited extent. lOl New communication and cooperation possibilities do not necessarily substitute face-to-face interactions. Consequently, relationships between air travel and telecommunications are more complex than a simple trade-off mechanism implicit in the substitution hypothesis. For a potential user the choice is between different ways of communicating and not between making a trip or having a video conference.
Consumer-Oriented Business Design: The Case of Airport Management by Sonja Sulzmaier
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